I remember back in my capstone class in college, we were asked to throw out unique + beneficial skills we would be adding to the ‘workforce’ – after listing out a few of mine, my professor laughed + spat back “So, you’re pretty much saying you’re a hustler?”
What in the world? Did my professor really just say that!? I laughed so hard I nearly cried!
(To give you some context, she’s this incredibly accomplished african american woman from Detroit. I thought she may be teasing me or pulling my leg.)
When I composed myself I said, “A hustler? Did I hear you correctly?”
She replied, “Now, I don’t mean that in a bad way! It just sounds like you’ll do anything it takes to get the job done.”
Hmm… So by her definition, I guess I am a HUSTLER.
I even debated listing that on my business card ;)
All jokes aside–it has always been my nature to pour everything I have into my work, to create from the heart and
yes, to do anything it takes to get the job done well.
Every so often, I think it’s important to step back + analyze where I am in my business and how my story is being communicated online. These past few years have been a beautiful + defining time in my work so I knew it was time to update and clarify the evolution + definition of what I offer to this world.
People frequently ask, what does “creative marketing” mean? Or what exactly is a “social media strategist”?
Or, more bluntly, “what exactly do you do?”
I welcome these questions because although there is much that goes into my work, it can seem complex and vague. In reality, I could list the tasks that piece together my day or share the successful statistics of my clients, but I want my brand to be defined as so much more than that.
Over the past few years, my endeavors have expanded, been refined and taken different shapes. I have transitioned from a freelancer to the founder of my own company ElanaLoo Consulting–dedicating my full time to advising my clients. I spend my days consulting small businesses + entrepreneurs on their online presence.
There’s a series of questions I ask all new clients when we first analyze their business as a whole –
Who or what is *business name*?
What makes you unique or special?
Why do your clients choose to work with you (over your competition)?
What are your goals?
When I couldn’t find the exact words to communicate the depth and passion in my work, my mind fluttered to these questions–so I sat down + tried to put my best words forward to describe what exactly I do. . .